SAF Rebrands Government Relations Blog - www.capitollettersblog.com

Society of American Florists - Member Services and Products

Written by Renato Cruz Sogueco

Tuesday, 05 May 2009 12:47

The Society of American Florists' (SAF) Government Relations (GR) department has caught the blogging bug. Thanks largely to the success of its experimental blog to promote SAF's Congressional Action Days event - still found here: http://blog.congressionalactiondays.com/, GR wanted to retool the blog to highlight the department's everyday activities on the Hill beyond the annual event and support its grassroots efforts. It's been rebranded and repurposed as SAF's Capitol Letters Blog at http://www.capitollettersblog.com.

GR Goes Gen Y

SAF is relying on the Gen Y, new media talents of Brian Gamberini, a proud Tarheel who serves as SAF's government relations coordinator. He'll be the primary administrator of the site, coordinating posts from SAF lobbyists and members. In fact, kudos to Brian for quickly picking up the particulars of the Joomla backend. After the initial setup by SAF's IT department, he's shown tremendous geek potential configuring the modules and functions of the Website. We just may have to recruit him away from GR in the near future.

What's different?

If you compare the two sites, you'll see we've changed the sections and categories to focus more on floriculture legislative issues such as immigration reform, estate tax reform, employee free choice act and two issues specific to the floral industry - deceptive telephone listings and floriculture research funding. So, as bloggers posts new items, they can drop them into these broad categories and tag the stories with more descriptive keywords such as the Member of Congress associated with an issue, meetings, hearing, etc. SAF's GR Department is aiming to post something new every few days.

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Comments

xtrema

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Wednesday 12 January 2011, 01:11

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