DigitalNow: Keynote - Amber MacArthur

Technology - DigitalNow 2009

Written by Renato Cruz Sogueco

Thursday, 16 April 2009 21:30

Quick links: Check out the DigitalNow Blog or DigitalNow Live!

Web in 1993 - the revolution. Peter mansbridges "the Internets" showing off video. Paul Potts video. Amazing like the first time. Susan Boyle. All this couldn't happen in 1993. Web 1.0 vs. web 2.0 + now need to look at the future. "new school"

ABCs of new school style. Authenticity. Be open and accessible. Share your passion. Tony Robbins using twitter. Bravery. Important to try them. Experiment with them. Invent and innovate. Community. Practice "power friending" network with people who are key influencers.

Be prepared! Wear protection.

Tools to be seen heard and trusted.
Blogs. How many blogs online? 112.8 million blogs from Technorati. Should power friend bloggers. Power jojo. 99 for bloggers. Squarespace. Blog and website. Phenomenal platform. Podcasting. Share your passion during any type of podcast. Very easy, especially an audio - garageband. Reach out to bigger audience. Think of the next generation. "Start with audio and give birth to video" libsyn.com = liberated syndication. $30 you can host podcast. Doesn't matter how many people download your podcast, same price.

Social networking. Practice power friending. More popular than email. Build your own community outside of Facebook such as Ning.

Mobile. 3.3 billion cell phone subscribers. This is going the way people information. Twitter. Establish your personal network- this will be the way people will access information. Popularity is because it's so easy to use. Example. Zappos CEO tony. Promotes twitter among employees. Huge numbers of followers. "zappos social media" in google. Internet is an important part of their customers service. Make sure twitter accountassociation with a real person with org.

Viral videos. "Numa Numa kid" he was reborn via GEICO ads. GEICO lizard and stack of bills in the background. Blendtec. Blended an iphone. This stuff is authentic. Put this online and have millions of fans.

User generated content. Blogs, social networks, wikis. Start with youtube. Easiest tool and biggest community. Create your own wiki - pbwiki can be great for external or internal.

Social Media & Web 2.0. what's next?
Velvet rope communities - invite only. SMS conversations, podcasting with mini webisodes, blogs and microblogging, UGC/Video - share resources live video, pbwiki. Also ustream, mogulus. People want live video, life in real time.

2009 buzzwords. Geolocation. Mobile marketing. Live viral video. Personalization. Velvet rope. Online activists.

New School Resources. Readwriteweb - great blog on info on social media. Five minutes a day will make you become expert on social media. Second rule - bravery. Learn about space you'll play in. techcrunch - business blog. Mashable - social media news.

12seconds - 12 seconds of video. Reducing what they'll present in that time.
Question. Howmuch time each day do you spend on this? Spend too much time, a few hours each day - nature of my business. How do you make time? It's ok to say between 9 to 9:30. Dedicate a certain amount of time for this tools. Can be time suckers.

What tools do you use to keep organized? Big fan of all of google's tools. Gmail - todo lists, search emails. Google docs. Live in the google universe. Live inbox 0. If you have thousands of emails, your life is a mess. Use twitter and FB. Hootsuite - allows you to schedule tweets. Manage multiple accounts. Breakdown how many clicked on links placed in your twitter. Can also get geographic location.

What about virtual reality? Second life? A couple of years ago. All companies were joining this virtual world. They are popular but not mainstream. Clubpenguin - virtual world for kids

Associations using twitter? ACTE - announcement of events. Fixhousingfirst.com NHAB - started twitter stream. Overnight went from 100k to 500k.

Multiple personas on FB for business and personal? Can be useful. Nothing wrong with having separate accounts. Can help you draw that line. What about hashtags? Keyword to organize different topics of information. Which is a better a tag? Digitalnow is better than dn09. Want more popularity, stick with one.

Control? With these tools, can't you build your own associations? Sense that social networking is self organizing. How does association deal with this? As an association, best with working with that group but still create your own official association. They can be an important tool with getting the message out. Connect and work with them.