From the Website:

In the wake of Web 2.0 – which brought us a tidal wave of tools and new technologies – lies the question: What do we DO with it all? Which opportunities do we pursue? What is the value they help us deliver? The answer is about more than fulfilling our current role in new ways. Web 2.0 and all that goes with it offers a freedom of choice that is changing the rules about the role associations play in our society."

http://www.fusionproductions.com/digitalnow/

I'll be attending the conference with SAF's Director of Communications Shelley Estersohn. We hope to craft a solid strategy on leveraging social media to enhance member collaboration, build value through these tools in SAF's current product and service line up and perhaps bring home ideas on creating new products and services. Yup, that's all. hah.

Keep tabs with me through this blog on the session I'll be attending. I still haven't sat down with Shel to determine which one's we'll target but should have a handle by tomorrow's breakfast. I'm very excited with what we will learn in the coming days. At the gate now. Flight leaves in 15 minutes. I'm surprised, not too many kids at the gate.

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