First takeaway. DigitalNow 09 was the best conference I've attended this year and including all of 08 (Sorry Association Technology 08/09). I think much of it had to do with the overall mood and mission of the attendees to figure out this social media thing together. In the spirit of collaboration, I had great exchanges with everyone I sat with at the sessions, keynotes and especially during the meals. Ah yes, the meals.

---

Add this page to your favorite Social Bookmarking websites

Quick links: Check out the DigitalNow Blog or DigitalNow Live!

Author, Digital Strategist and Founder, Altimeter Group.
Co-author of the influential book, Groundswell: Winning in a World Transformed by Social Technologies.

From the DigitalNow brochure:

"Social media - blogs, wikis, Facebook - has impacted the way customers interact with brands and has created a permanent, long-lasting shift in the way the world works. According to an article by Groundswell co-authors Charlene Li and Josh Bernoff, "... groundswell technologies are exploding... The net result of all this accelerating activity is that the groundswell is about to get embedded within every activity, not just on computers, but on mobile devices and in the real world." Former Forrester analyst, Charlene Li will share ways organizations can engage with members based on how they use social technologies. She also has advice on how organizations can learn, dialog, help and innovate with members AND achieve measurable impact. From her current research, she will explain how the future is developing: "social networks will be like air" - everywhere and anywhere people need and want them to be. Learn best practices and new ways to earn trust, engage people, develop a strategy and create an action plan that speaks directly to the unique make-up of your constituents and mission."

---

Add this page to your favorite Social Bookmarking websites

Quick links: Check out the DigitalNow Blog or DigitalNow Live!

From the DigitalNow brochure on Peter Hirshberg keynote:
"The Rise of the Audience
The audience is up to something. An international phenomenon has emerged: people are creating their own content, learning from one another and gaining power. This global audience is breaking news stories, building communities, influencing brands and changing the way we get information.

Bloggers now have authoritative voices and the most popular types of media (television, radio, news, movies) are being created and consumed in ways that undermine one-way forms of communication. The demand side is supplying itself, a shift that has profound impacts on news, mainstream media and entertainment.

---

Add this page to your favorite Social Bookmarking websites

Quick links: Check out the DigitalNow Blog or DigitalNow Live!

Web in 1993 - the revolution. Peter mansbridges "the Internets" showing off video. Paul Potts video. Amazing like the first time. Susan Boyle. All this couldn't happen in 1993. Web 1.0 vs. web 2.0 + now need to look at the future. "new school"

ABCs of new school style. Authenticity. Be open and accessible. Share your passion. Tony Robbins using twitter. Bravery. Important to try them. Experiment with them. Invent and innovate. Community. Practice "power friending" network with people who are key influencers.

Be prepared! Wear protection.

---

Add this page to your favorite Social Bookmarking websites