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Welcome! Thanks much for visiting my blog. I'm the Chief Information Officer (CIO) for the Society of American Florists (SAF), a non-profit organization that serves the entire U.S. floriculture and ornamental horticulture industry. SAF members include floral retailers, wholesalers, importers, manufacturers and suppliers. Read more...

Blog Technology
Ready to geek out with me? I developed this blog from scratch by downloading the free, open source Joomla content management system (CMS), configuring and installing it on a VMWare Fusion virtual server ($70) that runs on the free open-source products Linux (Debian), Apache, MySQL and PHP (LAMP) on my Apple Mac Pro desktop computer running on a RAID5 array ($3,900) in the family room at my house over a Cox Business static-IP broadband cable connection ($104 a month).

Upcoming Speaking Gigs

Texas State Florists Association

96th Annual Convention
July 24-26
Dallas, TX

Search Engine Optimization Crash Course: Ensuring your Shop's Website is on Google's Page 1 of Search Results

ASAE & The Center for Association Leadership

Annual Meeting & Exposition 09
Aug. 15-18
Toronto, Canada

Leveraging Your Existing Technology for Greater Success

Society of American Florists

125th Annual Convention
Sept. 23-26
Phoenix, AZ

An In-Depth Look at Google Analytics - A Hands On Workshop

 

 

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Installed GTranslate on my Blog, Speak Gallician? No Problem! PDF Print E-mail
Technology - Useful Software
Written by Renato Cruz Sogueco   
Tuesday, 23 June 2009 13:12

Kudos to Edvard Ananyan for his GTranslate program found at: http://edo.webmaster.am/gtranslate. I've been looking around for a language translator for my Joomla blog but haven't been satisfied with either the function or graphic look of the software. GTranslate so far is the first to satisfy both requirements and runs on a variety of platforms. As you can guess, GTranslate uses  Google's translation service to power the translation. In addition to Joomla, Edvard developed versions for Drupal and good ole' php as well. I'm using the free version but figure I'll pony up the $80 once I've thoroughly tested the software.

As you'll see if you click on the "Languages" tab on the upper right corner of my blog, GTranslate provides both a drop down list of languages and tiny little flags representing the country/language.

Just the fact he included Filipino was an instant winner for me. Here's the complete language list:

Arabic Bulgarian Catalan Chinese (Simplified)
Chinese (Traditional) Croatian Czech Danish
Dutch English Filipino Finnish
French German Greek Hebrew
Hindi Indonesian Italian Japanese
Korean Latvian Lithuanian Norwegian
Polish Portuguese Romanian Russian
Serbian Slovak Slovenian Spanish
Swedish Ukrainian Vietnamese Albanian
Estonian Galician Hungarian Maltese
Thai Turkish Persian


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Flower Shop Tour: Karin’s Florist in Vienna VA PDF Print E-mail
Society of American Florists - Society of American Florists (SAF) Member Visits
Written by Renato Cruz Sogueco   
Monday, 22 June 2009 17:47

IMG_1765.jpgKarin's Florist in Vienna, VA is one of three florists I use personally for my floral gift-giving needs so I've been to the shop plenty of times but for this visit I was checking out new software they installed called Vine Time, employee scheduling software developed by Memorial Florists and Greenhouses in Appleton, WI. More on Vine Time in a moment.  Click here or on any of the photos to access the flower shop tour gallery of Karin's Florist.

IMG_1768.jpgI asked SAF's new Director of Member Services, Lisa Sidletsky to come along to check out a well-run floral business in a great location between the affluent northern Virginia cities of Vienna and McLean. Greeting us was Karin's Florist President, Maris Angolia, who've I've known for several years and worked closely with during her years serving on SAF's Technology Committee as member, then chair.

IMG_1777.jpgAs you may imagine given Maris' tech savvy, Karin's relies heavily on technology to boost productivity. They use the McShan Abner Systems (MAS) floral specific point-of-sale system. The cool thing about Karin's Florist MAS installation is they coupled it with the Televantage IP telephony system to handle incoming calls and manage their call center.

IMG_1795.jpgAs we sat during out demo session of VineTime with Karin's operations manager Jim Tully, we'd hear incoming messages from the intercom system that droned on . . . "customer online wait time is 8 seconds" and so on until someone picked up the line. As you may imagine as a retailer, you'd never want it saying "wait time three minutes," so staff are quite motivated to take care of the call or risk being slowly tortured by the constant reminder. A bit annoying but very effective!

As mentioned, Vine Time was developed by Memorial Florists as an in-house solution to tackle scheduling. "When I took this task over it took about 6 hours a week and tree's worth of paper.   My goal was to cut that time in half and get rid of the paper trail," says Bob Aykens of Memorial, who is now the current chair for SAF's Technology Committee. "Memorial Florists has cut there labor without laying any employee’s off nearly $80,000 since October 1st and I now only spend 1 to 2 hours a week on schedules."

Check out more about Vine Time here: http://www.vine-solutions.com/



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You can now hit my Facebook profile at http://www.facebook.com/renatosogueco ! PDF Print E-mail
Technology - Social Media
Written by Renato Cruz Sogueco   
Saturday, 13 June 2009 11:57

Just "claimed" my Facebook domain this morning although I meant to do this at midnight. But really, in my case, how many other Renato Soguecos would be competing for that URL? My friend John Smith on the other hand has problems (yes, I do have a friend named John Smith). Although I appreciate Facebook allowing us to further ease access to our profiles, I really wonder why it took them this long?

Point is, grab your custom URL without delay! Have a fan page for your floral shop? Fellow SAF blogger Amanda Long has the 411 on nabbing your custom URL - Check out SAF's shiny new blog at http://www.saffreshdelivery.com. It's the first story. Here a direct link to the story.



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