
Welcome! I'm the Chief Information Officer (CIO) for the Society of American Florists (SAF), a non-profit organization that serves the entire U.S. floriculture and ornamental horticulture industry. SAF members include floral retailers, wholesalers, importers, manufacturers and suppliers. Read more...
Blog Technology
Ready to geek out? I developed this blog from scratch by downloading the free, open source Joomla content management system (CMS), configuring and installing it on a VMWare Fusion virtual server ($70) that runs on the free open-source Linux (Debian), Apache, MySQL and PHP (LAMP) on my Apple Mac Pro desktop computer ($2,900) in the family room at my house over a Cox Business static-IP broadband cable connection ($104 a month).
| Change Matters - Manage Your Rep Online |
The following article is reprinted from the February 2009 Plugged In column of Society of American Florists' (SAF) Floral Management Magazine. SAF's Floral Management is distributed to more than 11,000 SAF members and is the floral industry's premier floral business practices publication. Before the Internet spawned hundreds of "everyone is a critic" sites, when customers loved (or hated) your business, they may have told a friend (or seven) and, if you were lucky, given you feed- back directly. Now, they can voice their discontent or satisfaction to the masses using blogs, Web sites, social media networks and discussion boards where their opinions live for an Internet eternity. Speaking of an eternity - that's how long it would take to manually track what's being written about you online. Thankfully, a few monitoring tools let you keep an eye out and help you address negative content. Get Google GogglesYour first stop is www.google.com/reader. Google Reader will be your reputation control panel, as many of the tools mentioned deliver information in a Real Simple Syndication (RSS) feed format to this site. |
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