Get to Know Me

saflogo.png

Welcome! I'm the Chief Information Officer (CIO) for the Society of American Florists (SAF), a non-profit organization that serves the entire U.S. floriculture and ornamental horticulture industry. SAF members include floral retailers, wholesalers, importers, manufacturers and suppliers. Read more...

Blog Technology
Ready to geek out? I developed this blog from scratch by downloading the free, open source Joomla content management system (CMS), configuring and installing it on a VMWare Fusion virtual server ($70) that runs on the free open-source Linux (Debian), Apache, MySQL and PHP (LAMP) on my Apple Mac Pro desktop computer ($2,900) in the family room at my house over a Cox Business static-IP broadband cable connection ($104 a month).

PluggedIn Column from Society of American Florists' (SAF) Floral Management Magazine

Stop What You’re Doing: 3 Tech Tasks to Delegate

fmjuly09.jpg

The following article is reprinted from the July 2009 Plugged In column of Society of American Florists' (SAF) Floral Management Magazine. SAF's Floral Management is distributed to more than 11,000 SAF members and is the floral industry's premier floral business practices publication.

Tracking your Web traffic takes concentration, the kind that you're already devoting to running your shop. Facebook can pull you in for hours and before you know it, you're reading all the comments under a bride's wedding pictures, looking for a mention of the flowers. And orches- trating your deliveries and GPS technologies could easily detour your after-hours time, if you're yanked back into work mode with every delivery hiccup.

But, as last month's cover story de- tailed, these technologies have proven to be must-haves for florists. Your shop can get a grip on them if you're willing to hand off the responsibility of day-to-day management to other staff members.

Under 30-Set Gets Social Networking Facebook touts more than 200 million users, while MySpace comes second with 106 million - the two biggest networks.

Read more...
     

People Visiting This Blog Now

We have 29 guests online
Check out Renato Sogueco's Facebook Page
Follow Renato Sogueco's Tweets on Twitter Read Renato Sogueco Professional Profile on LinkedIn

Check out Renato's blog entry on Technorati

Association Publications

Don't miss the bus: rating technology for your industry
The following is a reprint of the December 2008  "Intelligence" column from ASAE & The Center for Association Leadership's publication, Associations Now. ASAE (American Society of Association Executives) is the membership organization and voice of the association profession. Founded in 1920, ASAE now has more than 22,000 association CEOs, staff professionals, industry partners, and consultant members.

Like many associations, the Society of American Florists (SAF) keeps tabs on technologies that affect its industry through a standing technology committee. But despite meeting twice a year, the stunning pace of technology innovation would have the committee reeling from the tech onslaught unless it was all written down. Hence, SAF's Technology Whitepaper.

Read more...

Upcoming Speaking Gigs

ASAE & The Center for Association Leadership

Association Technology Conference
Feb. 10-12, 2010 Washington DC

Case Study: Weaving Great Technology into Operations on a Tight Budget

Georgia State Florists Association

GSFA Convention 2010 "Old Roots, New Growth Through Education and Determination
March 12-14, 2010 Macon, GA

How Florists Can Leverage Social Media to Boost Business

 

 

youtube.png

Check out SAF's new video channel on YouTube at www.youtube.com/SAFVision. All videos were shot using Flips and edited in either the Flip editing software or Apple's iMovie. Check this space for the latest movies I upload to the channel!

How Would You Describe SAF?

Why You Need to Play in the SAFPAC Tournament

Feedback on SAF Educational Sessions at Convention

Your Growth is Our Business

Attend SAF's Congressional Action Days

twitter_logo_s.png
What’s the Best Way to Spend Autumn in Virginia? Wine Tasting with Concordia University Alumni! PDF Print E-mail
Alumni Activities - Concordia University
Written by Renato Cruz Sogueco   
Wednesday, 28 October 2009 12:24

IMG_1549.jpgAutumn in Virginia this year is truly turning out to be a vintage fiery show and this provided the perfect setting for a wine tasting with fellow members of the Concordia University Alumni Association - Washington DC chapter. Our small, but boisterous group included familiar friends Chapter President Therese Morin, Zoran Kahric, Dinesh Mehta and his wife Meera, my own beautiful bride Patricia and new Alumni friends including Rikka Batulan, Soufiane Mebtoul and Harry and Joy Reichel. Click here to check out the full photo gallery of the tour.

IMG_1521.jpgDinesh and I were the Alumni recon task force charged with checking out a few vineyards in the Virginia Loudoun countryside. After some thoughtful vetting, we decided to go with Sunset Hills Vineyard. They had just finished refurbishing a barn and offered an extensive tour of the vineyard, their wine-making facility, oak room and a private, sit-down tasting with none other than their wine maker, Nate Walsh. Sunset Hills and Nate did not disappoint.

IMG_1524.jpgNate Walsh had only been at Sunset for less than a year but had consulted with the vineyard prior to his full-time appointment. He certainly looked younger than what you'd expect considering the great knowledge and insight he easily shared about the vineyard and about wine growing and making in general.

IMG_1519.jpgDespite the menacing clouds approaching in the near horizon, Nate and our group took a quick stroll through one of the vineyards where he showed us how they care for the grapes, talked about Sunset's pest management techniques and shared information about the optimal growing conditions in Virginia. He added they had already picked about a third of their crop and were due to pick the rest the upcoming week.

IMG_1538.jpgThe cool viticulture factoid that I did not know prior was the use of the term "brick" to describe the sweetness of a grape. 24 bricks is the sweetness of a soda, which is the normal "brickness" of a grape at harvest.  He mentioned the expected rain shower is capable of dropping one brick of sweetness from the crop.

IMG_1572.jpgOur tour continued to the wine making facility where Nate showed us the holding bins and fermentation tanks. At the time, Nate was re-pumping a full tank, basically taking what's at the bottom and pumping it back to the top which allows for good circulation, thus fermentation and ultimately filtration of any particles such as seed and leftover stems.

IMG_1599.jpgWe then toured their oak or barrel room. Nate shared how they reused the barrels, which determine the oak or tannin taste of wine. So Chardonnay would be stored in new barrels while other varieties would be stored in two to three year old barrels depending on the type of flavor you'd like the wine to have - Nate added how barrels are the key on manipulating flavor since all the process prior are standard.

IMG_1614.jpgFinally, Nate poured. Sunset Hills was kind enough to sit our group in their "Chandelier Room," just inside their tank and oak rooms. As the name suggests, it was richly appointed with chandeliers and nicely hued in the Concordia colors of burgundy and gold. To be honest, after the third glass, I no longer could not recall all the specific wines tasted but I'll include the following list - Nate, if you're reading please chime in and feel free to correct the slate.:

2008 Unoaked Chardonnay
Fermented cold in stainless steel, with no malolactic fermentation and just a hint of lees, this wine was created to showcase nothing but the bright fruit flavors of our estate fruit. No winemaking tricks, just a nose full of citrus, apple, and pineapple, a crisp, lively body, and a refreshing finish.

2007 Reserve Chardonnay
A richer and more complexly flavored Chardonnay, layering toasted almond and softened buttery flavors with the tropical flavors of our Chardonnay. Malolactic fermentation softens the acidity, and the 100% French oak barrique aging adds complexity and richness.

2008 Viognier
Two-thousand and eight produced an exotic, multi-dimensional Viognier, with a fascinating juxtaposition between heavy tropical fruit and a lush, spice-filled body. Neutral French oak barrique aging adds complexity and richness.

2008 Benevino Cabernet Franc
The 2008 Benevino Cabernet Franc is the first installment of our Vineyard Select series, which showcases Loudoun County vineyards who are producing unique and individual wines. Grown on limestone soils and at a relatively high altitude, the Benevino vineyard Cabernet Franc is a delicate wine, with bright cherry and spicy fruit mixed with an earthy, slate quality.

2008 Merlot
The 2008 Merlot is medium bodied, and brimming with red berry, plum, and currant. This is a soft wine, and with the addition of our heartier, more tannic Cabernet Sauvignon as a blending piece, this Merlot is long-lasting with a spicy and fruit-filled finish.

2008 'Sunset Red' Cabernet Sauvignon
Our 2008 Sunset Red is a blend of 75% Cabernet Sauvignon, 15% Merlot, and 10% Malbec. Deep crimson in color, full bodied, lush, and heavy, this is a wine designed with age in mind, and we suspect it will develop in flavors and texture for another 4 years. In honor of our military.

2008 Summer Ice
Our only sweet wine, this Sauvignon Blanc is made from grapes frozen post harvest, allowing for the development of highly aromatic, lush, concentrated flavors. With a nose full of peach, apricot, papaya, and honey, this wine shows a well-balanced acidity and an elegant finish.

Thanks again to Sunset Hills Vineyard and especially to our most excellent tour guide and wine-maker extraordinaire, Nate Walsh. Sunset Hills Vineyard will certainly be on my must visit list for future Virginia Autumn outings.

 



Add this page to your favorite Social Bookmarking websites
Reddit! Del.icio.us! JoomlaVote! Google! Live! Facebook! StumbleUpon! Yahoo! Free social bookmarking plugins and extensions for Joomla! websites!

Read 1 Comments... >>
 
Society of American Florists (SAF) is on YouTube! at www.YouTube.com/SAFVision PDF Print E-mail
Technology - Gadgets & Hardware
Written by Renato Cruz Sogueco   
Tuesday, 27 October 2009 12:12

flipultrahd.jpgSAF's slow, but sure propagation into the realm of social media continues as we've added a YouTube channel at www.youtube.com/SAFVision to our growing number of outposts. Our first official attempt at capturing video was at the recent SAF 125th Annual Convention at the Sheraton Wild Horse Pass in Chandler, AZ. And I would say the results are great.

I first started to explore starting a YouTube channel earlier this summer after SAF's Technology Committee suggested at the Spring Meeting we try to capture video vignettes at all futures events. So my first action was to canvass the gadgetland for light, cheap video handhelds. You can check out my exploration here. We eventually decided on the Flip, mostly for its reputed video quality and it did not disappoint. I then checked out how to get the association on YouTube and documented the process in this Floral Management Plugged In column.



Add this page to your favorite Social Bookmarking websites
Reddit! Del.icio.us! JoomlaVote! Google! Live! Facebook! StumbleUpon! Yahoo! Free social bookmarking plugins and extensions for Joomla! websites!

Read 5 Comments... >>
Read more...
 
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 1 of 56